Feature Article, iPitcrew Red Hot Digital Media Marketing
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iPitCrew says look to other industries
FOR IMMEDIATE RELEASE
(MISSION TRUTH-MEDIA)- August 15, 2010 --
Nashville, TN - August 15, 2010- iPitCrew says look to other industries
At iPitCrew.com we think Automotive Dealers should look to other industries for creative techniques on how to reach their target customers . Why? Because 'Interruption' marketing hasn't been cost effective for years. I am sure in the last six months your local cable, radio, or newspaper account representative has stopped in your store and told you viewers, listeners, or subscriptions are increasing , and they have the statistical data to confirm it! I don’t know about you but not one of them has been able to show me any info that quantifies the retention period or effectiveness of the message.
In the most encompassing scientific studies done to date Martin Lindstrom and his group did just that. He writes about it in his most recent book, Buy-ology released in 2008. During one testing period while comparing Coke and Ford advertising aired on American Idol. Lindstrom’s group effectively proved that Ford’s traditional 'at break interruption style messaging' had no retention effect on viewers, while Coke’s participation within the show itself, with color branding of the stage, drink props, etc. had far greater top of mind presence among the viewers, and for longer, even though they never verbally mentioned the product.
Today some of the fellas from 'the crew' and I were jogging along the beach, we saw a plane flying overhead with one of those banners trailing behind. Ironically it was a Automotive Dealer , but not one of us can remember which dealer or brand it was just eight hours later. We can pretty much guarantee if that Auto Dealership , had spent the same money on Digital Media, like iPitCrew's Reputation Management or Service Repair video email systems, he would have gotten more frequency, more measurable results, and more ROI. Why because the brand message is offered as a tool to assist the consumer at the moment in time the consumer is most interested, and most in need, of the Auto Dealership brand's assistance. The Super Charger is that it’s also the moment when the consumer is most connected to that brand. We couldn't call out to the plane and ask the questions that were most on our mind in the same manner, the paper, radio, or TV, won’t answer the questions we ask. The nitrous in all of this is that 'online content' last forever, when the plane was out of sight the messaging event was over, same with the paper that now lines the daughter's rabit cage, and the radio or TV ad that just finished playing, all are one and done, but online content is there to be seen over and over. Just food for thought the next time some fast talking sales rep stops in. The only thing you ever need to ask is what’s the ROI.
Better yet, let 'The Crew' from iPitCrew ask for you. We will 'Super Charge' your marketing efforts and bring your cost inline. Gives us a call at 1(877)94 1CREW for your free no hassle consultation.Copyright Mission Truth Media Press Release This article free to publish as long as links remain clickable. 2010